APS is an educational institute which was first run with only 20 students. They approached us for their logo redesign. We in turn offered an option of total re-branding to growth marketing and focused on digital productions as part of the plan approved by the team. For the first time in Kerala, thumb stopper videos were launched from APS to attract more audience towards brand recognition. Our digital advertising plan insisted on focusing more on targeted lead generation, thus helping them to scale their institution from 50 students to 250 students in a year.