Being a wholesale supplier with the name Malabar Paint Manufacturers, the team decided to enter the retail market with the brand name Alba Paints. We approached them when there was a need for an agency for their branding. We planned on market entry execution and brand visibility tactics during Covid situations through digital focus along with branding collateral including product stickers, t-shirts, brochure, package designs, etc. We helped them set up an e-commerce store where customers could purchase paints without mediators, something which was done for the first time in Kerala. Our focus on social media branding & campaigns drew enough traffic to the website as well as the brand of Alba paints.
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